The National Forum convened experts to develop a strategy to close this 45-million-person gap and reduce the risk of heart attack and stroke.
The conversation resulted in Counter Cholesterol™, an evidence-based communications and messaging campaign that motivates women to manage their and their family members’ cholesterol risk.
Women who see these messages (developed and tested in collaboration with National Forum members and community partners) say they are 30% more likely to manage their cholesterol. They are also more likely to talk with their healthcare providers and family members about cholesterol risk.
Mothers aged 35-55 years of age
Their families (i.e. spouses, partners, parents)
The steering committee includes a broad range of experts from leading hospitals and universities, the federal government, not-for-profits, corporate groups, public relations, and other areas.