Counter Cholesterol™
71 million American adults have high levels of bad cholesterol. Only 1-in-3 have it under control, and fewer than half get treatment. National Forum collaborators are bending the curve on cholesterol control, with messages that motivate more people to take charge of their cholesterol risk.
Closing the Gap
The National Forum convened experts to develop a strategy to close this 45-million-person gap and reduce the risk of heart attack and stroke.
The conversation resulted in Counter Cholesterol™, an evidence-based communications and messaging campaign that motivates women to manage their and their family members’ cholesterol risk.
Women who see these messages (developed and tested in collaboration with National Forum members and community partners) say they are 30% more likely to manage their cholesterol. They are also more likely to talk with their healthcare providers and family members about cholesterol risk.
Initiative Resources
Counter Cholesterol Steering Committee
Jennifer Robinson, MD, MPH
Title Steering Committee Chair
Positions held- Professor, Departments of Epidemiology & Medicine
- Director, Prevention Intervention Center
- Department of Epidemiology
- College of Public Health
- University of Iowa
Cat Davis Ahmed, MBA
Positions held- Director of Outreach, Familial Hypercholesterolemia Foundation
David Kountz, MD
Positions held- Senior Vice President, Medical and Academic Affairs
- Jersey Shore University Medical Center
- Professor of Medicine, Robert Wood Johnson Medical School
David Larsen, RN
Positions held- Director, Quality Improvement, Select Health
Dr. Krishnaswami Vijayaraghavan, MD, MS, FACP, FACC, FCCP, FNLA
Positions held- Clinical Professor of Medicine, University of Arizona
- Vice President, Scottsdale CV Center
- Immediate Past Governor, ACC Arizona
- President, South West Lipid Association, Chapter of National Lipid Association
- Immediate Past President, Cardiorenal Society of America( CRSA)
- President, Twinepidemic, Inc, Scottsdale Cardiovascular Center, PC
Janet Wright, MD, FACC
Positions held- Executive Director, Million Hearts CMS and CDC
Keith C. Ferdinand, MD, FACC, FAHA, FASH
Positions held- Professor of Clinical Medicine, Tulane University School of Medicine
Kevin Sneed, PharmD
Positions held- Senior Associate Vice President, USF Health
- Dean and Professor, USF College of Pharmacy
- University of South Florida
Kim Stitzel, MS, RD
Positions held- Founder and Principle, Stitzel Health and Well-being Strategies
Laura Gordon
Positions held- Chief Executive Officer, Institute for Advanced Clinical Trials for Children
Marjory Cannon, MD
Positions held- Medical Officer, Centers for Medicare and Medicaid Services
Mary Ann Champagne, RN, MSN
Positions held- Clinical Nurse Specialist, Stanford Health Care
- Preventive Cardiology
- Preventive Cardiovascular Nurses Association
Susan Campbell, MPH
Positions held- Vice President of Public Policy, WomenHeart
Gladys Velarde, MD, FACC
Positions held- Associate Professor of Medicine,
- Director, Women’s Cardiovascular Health Program
- Director Cardiovascular Fellowship Program, University of Florida College of Medicine-Jacksonville
Counter Cholesterol Scientific Advisory Board
Christopher Tashjian, MD, FAAFP, FHIT
Positions held- Vibrant Health Family Clinics
Deepak Bhatt, MD, MPH, FACC, FAHA, FSCAI, FESC
Positions held- Executive Director of Interventional Cardiovascular Programs, Brigham and Women’s Hospital Heart & Vascular Center Professor of Medicine, Harvard Medical School
Michael Davidson, MD
Positions held- University of Chicago
Thomas A. Pearson, MD, MPH, PhD
Positions held- Executive VP for Research and Education, Professor of Epidemiology and Medicine, UF Health
Christie Ballantyne, MD
Funding for this initiative provided by:
