MWTM Spring Newsletter
May 19th, 2023
There’s only a week and a half left in the Spring Challenge. We have been watching your posts on social media, and we know you are moving your way! Check out the City Partners section of this email for ideas on connecting with local partners and the City Highlights for event ideas to close out (or use beyond) the challenge. This message also includes communications assets to spread the word about the importance of physical activity!
CITY PARTNERS
Shoutout to Mayor Guerrero (West Sacramento, CA) and the mental health professionals she partnered with during an event where she shared a proclamation on increasing biking activity; Mayor Thompson (Broadview, IL) for partnering up with the Autism Awareness & Support Agency for its annual walk-a-thon; Mayor Pineda (West Chicago, IL) for his partnership with Elementary School District 33, where he participated in the D33 Wellness Walk; and to Mayor Norton (Rochester, MN) and the MedCity Marathon for partnering to get people of all ages running!
Are you looking to expand your partnerships for hosting or promoting events? Here’s a sample letter to use to send to prospective partners in your city: Partnership Opportunity Email Template
COMMUNICATIONS ASSETS
Live to the Beat
The “Live to the Beat” campaign is led by CDC Foundation to help fuel the Million Hearts® Initiative toward a goal of preventing one million heart attacks, strokes, and other cardiovascular events. The campaign aims to reduce cardiovascular disease risk among Black adults ages 35–54 with a focus on primary prevention, including moving more, eating better, quitting smoking, and addressing key risk factors like hypertension, high cholesterol, and high blood sugar. The campaign focus is to empower the Black community with a steady beat of culturally-relevant healthy habits, tips, and routines. The campaign’s core message to audiences nationwide is: “No matter where you’re from or where you’re at, you can achieve a healthier life. To the beat of your own drum. And, to the beat of your own heart.” To learn more about “Live to the Beat” and steps to take for healthier living, visit LivetoTheBeat.org.
- Explore CDC’s stroke resources and the Stroke Communications Toolkit to educate the public about the basics of stroke.
- Visit DHDSP’s Stroke Maps and Data pages, and use geographic information system (GIS) tools to understand disparities, strengthen community partnerships, and guide stroke program development.
Here’s a graphic and caption you can use on social media:
Graphic:
Caption:
No matter where you are on your health journey, a healthier life is possible. This National Stroke Awareness Month, protect your brain health and learn how to take control of health conditions on your terms. Learn about the @Live to the Beat campaign. https://www.livetothebeat.org/
CITY HIGHLIGHTS
We’re cheering for Mayor Drakeford and Camden’s mile walk in South Carolina; Mayor Romero shooting hoops in Henderson, NV; Mayor Craig for launching Bike to Work Week in Hanover Park, IL; Mayor-President Broome for hosting a 4th-grade fitness class in Baton Rouge, LA; and Mayor Ledezma for working out on San Jacinto, CA’s fitness court with residents!
If you would like to be highlighted, please remember to use the hashtag #MovewiththeMayor or email me about your event/partnerships and your photos.
CASE STUDY
The City of Akron, Ohio has been working to make everyday travel more accessible for their residents. These everyday modes of travel include walking and biking. In honor of Bike Month, check out Akron’s case study!
